Uniquely Nelson is responsible for the marketing and promotion of Nelson City and indirectly, we are an instrumental part of your own marketing. So what does this mean to you as a retailer, restaurant as well as non-retail service providers such as a law firms, accountancy companies or medical providers. What it means is that we are all in the same commercial space, physically within the CBD supporting each other but to a certain extent competing against each other. Times have changes and we have to change the way we all do business.
In the past 2 years we have trippled our Facebook Likes and Followers increasing it from 1000 to 3540, with more being liked on a daily basis through the use of competitions, events and VR
Since adding our 360 virtual tours of Nelson City Businesses in November, our retailers have reached a quarter of a million views! This number is quite significant as it shows the usefulness of the medium being used by Uniquely Nelson to help market Nelson CBD business.
In Feast For the Sences – Uniquely Nelson has been supporting Nelson’s hospitality sector in the winter months of July and August. This Uniquely Nelson initiative has see a 5 fold increase since it’s conception 3 years ago with over 500 people attending last year.
The FFTS model is now being rolled out into the conference market with 2 major Nelson conferences being looked after last year.
I had never experience Virtual Reality as I have never seen or used it before. I didn’t know where Beetees was, saw a garment on the Virtual Reality and went in a made a purchase. – Emily Daley
I loved the Uniquely Nelson Where’s Whomper promotion, and particularly the VR aspect. I felt like I was walking into and around several shops which I had never visited in person. It was amazing how much detail I could see and the 360 degree view was great fun. I’d really recommend using this VR option more – for promotions but your retailers could also use it on their websites. By getting a “feel” for the shop first, it made me interested enough to visit in person three shops that I had never before been to. And if VR gets people in the door, they buy (and I did!) – Sarah Richards
Unqiuely Nelson regularly post competitions and creat inner city activation through their marketing campaigns
- Shop & Win
- Where’s Whomper
- Where’s Mama
- Father’s day promotions
- The Elves at Christmas.
To name but a few.
