Most websites fail. Almost all of them
Many websites never make a profit.
Zero. Zilch. Nada.
Speaker: Helena Merschdorf
Company:Tales Content & Copywriting
Like chocolate coffee mugs, they look nice but flop as soon as you pour hot customers into them.
It usually comes down to two reasons…
They’re not getting found by potential customers because they’re not optimised for search engine discovery
Even if they’re getting a steady flow of traffic, they fail to convert site visitors into sales because they’re making mistakes that have been proven (without a shadow of doubt) to turn hot prospects stone cold in a matter of seconds.
These websites simply aren’t written to be found (SEO) or to convert (CRO).
Yet both those aspects are crucial if you actually want your website to sell your product or service (rather than simply being an expensive online business card).
The good news is that there’s a lot you can do yourself to double, triple or even quadruple your traffic and conversions without spending a dollar more on expensive ongoing SEO or online advertising.
This two-part workshop will guide you through the process of optimising your page content for search engine discovery (SEO) and to maximise your site’s conversion rate (CRO).
You walk away with a clear action plan for turning your website into a sales machine.